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About us

Founders of Aveita Limited, Joanne Yue and Sarah Kalmeta

Aveita is a small, women owned business, founded in Hong Kong in 2020. The brand launched with a range of comfortable, breathable, anti-bacterial and sustainable face masks for the whole family.

Sarah, a success coach focusing on holistic solutions & conscious living, and Joanne, a financial consultant & wellness advocate, teamed up to bring the concept of Conscious Simplicity to Hong Kong.

Our passion for Conscious Simplicity and living in a way that supports our community and planet led us to the birth of Aveita Limited. We believe in putting comfort first without sacrificing on style or environmental impact. Our focus is sustainability, shopping local, conscious consumption and community. We are humbled that our comfortable, breathable, anti-bacterial masks have been a hit in Hong Kong, and we are excited that our 100% Organic Pure Ginger powder released this Jan 2021. We have ultra soft, light as air, seamless bras for women of all shapes and cup sizes and your new favourite underwear to work out in in development here in Hong Kong and can’t wait to bring them to you - stay tuned!

Where east meets west, we blend the best of both worlds to help communities around the world. We curate products with a focus on health, wellness and beauty while reducing packaging waste as much as possible for a sustainable future.

Consciousness starts with awareness. It starts with us.

Co-Founder of Aveita Limited, Sarah Kalmeta, and Founder of DxSportswear, Pravin Daswani


Aveita and DxSportswear are two new Hong Kong brands that believe in putting comfort first. Aveita's masks and Dx's tops are some of the most comfortable and wearable you will find. As the founders say, "When you find something good, enjoy it! We found something GREAT and we want to share it with you. Aveita and Dx are all about simplicity, sustainability, shopping local, conscious consumption and community.” 

Founders are wearing Dx tops (female size M and male size L) and Aveita masks (size L) in photos

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